Nike gears

Nike gears up for Metaverse with ‘Virtual Goods’ branding, plans to sell digital sneakers

Footwear leader Nike has also decided to enter the virtual world after Mark Zuckerberg touted the metaverse as a “virtual environment”. The popular shoe brand has reportedly sought to trademark various virtual goods in the United States, including the swoosh logo, “Just Do It” slogan, footwear and apparel, as digital goods become more popular. This branding is a first step towards creating a niche for Nike-branded apparel and accessories in digital environments like the Metaverse.

Virtual Brand Nike Files

Leading sportswear and footwear brand Nike has reportedly filed a trademark application for various virtual goods in the United States, including shoes, apparel and accessories that can be used in online virtual environments. According to a report by Input Mag, the sportswear giant filed four applications for “Nike”, “Just Do It”, “Jordan”, “Air Jordan” with the United States Patent and Trademark Office on 27 October to protect its brand in categories such as “downloadable virtual goods” and related services for retail stores and entertainment.

Digital items placed in depots also include headwear, eyewear, bags, backpacks, and sports equipment. Nike has reportedly already hired virtual designers who will work to redefine the company’s digital world and “bring us into the metaverse”.

Consumers often spend a lot of money on video game skins

Virtual props, including clothing, costumes and more, are gaining more and more attention as consumers spend a lot of money on video game skins and props like outfits for their virtual characters in popular games. like Fortnite. Several are brands as well as artists who are now selling digital assets such as non-fungible tokens. NFTs would give people even more exclusivity as they may own the only digital release of limited edition products.

Shortly after Facebook announced that the tech giant metaverse, Microsoft also jumped on the bandwagon and announced that it was ready to bring its own take on the current trend by launching “Mesh for Teams”, allowing people to take the form of personalized avatars of themselves and browse more. a virtual work environment. Speaking on the same subject, Microsoft CEO Satya Nadella addressed the Microsoft Ignite 2021 conference on Tuesday and called it a “breakthrough moment”.

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