TAIPEI (Taiwan News) – A range of Nike products subject to special offers flew off the shelves on Chinese e-commerce platforms last week despite a boycott campaign in that country against the Xinjiang cotton brand. .
A limited number of Air Jordan 4 sneakers immediately went out of stock on Tmall.com on Thursday March 25, and the Nike Dunk Low shoes sold out on Jingdong (JD.com) as soon as they became available as part of an exceptional offer on Friday. (March 26), HK01 reported.
The phenomenon has drawn derision on the internet towards Chinese netizens, many of whom have called for a boycott of brands rejecting Xinjiang cotton due to claims of forced labor involving Uyghur workers. Some people criticized the purchases as hypocritical, while others called them a tactic to ward off competitors interested in grabbing limited-edition items.
H&M, Nike, Adidas and Burberry are among the companies affected by the nationalist movement. While H&M has taken a heavy hit, including seeing its stores knocked out of China’s top carpooling app Didi Chuxing, Nike’s losses appear limited.
Celebrities have been reluctant to cut ties with the US sportswear giant, and the Chinese Basketball Association (CBA) and Chinese Football Association (CFA) remain silent on the matter. Nike has been the CFA’s biggest backer, securing a 10-year contract with the CFA Super League worth 3 billion renminbi ($458 million) in subsidized merchandise in 2018. Nike’s considerable influence in China would have shielded her from the backlash, CNA wrote.