#NikeBoycott was trending on social media on Tuesday morning after the sports equipment maker used Labor Day to roll out a 30th anniversary “Just Do It” ad campaign featuring Colin Kaepernick.
“Believe in something,” reads Nike’s slogan. “Even if it means sacrificing everything.”
Kaepernick has drawn the ire of many, including President Donald Trump, for kneeling during the national anthem at NFL games to protest racism and injustice.
In response, some angry conservatives posted photos and videos of Nike being burned and cut up online in protest, USA Today reported.
A homeless advocate in Springfield finds it frustrating, joining a chorus of others who point out that people in need could use these shoes.
“If you’re against Nike or want to make a statement, do something positive,” Devery Mills said with Hearts for the Homeless.
She spoke to the News-Leader about an hour after taking to Facebook asking the community to donate unwanted Nike products to Springfield-based homeless action groups Hearts for the Homeless or Gathering Friends.
“I’m so sick of the negativity,” Mills said. “I just think, first of all, there’s absolutely no point in spending money on something just to set it on fire.”
She added, “Cutting tags or burning clothes or whatever, that’s absolutely one of the most ridiculous things. Do they really think Nike is going to change course?”
Some people are losing touch with core values as they get caught up in the emotions of the 2018 culture wars, she said.
“Our priorities are all wrong,” Mills said. “We have to stop all this racism and this fighting and this brother against brother. Our society is deteriorating. We have to love each other, plain and simple.”
Where to #DonateNike in Springfield
Devery Mills with Hearts for the Homeless said her group and Gathering Friends often cooperate to care for the homeless in the community. When the weather turns cold, they need the following:
Drop them off at Kaleidoscope, 1430 E. Sunshine St., a pickup point for Hearts for the Homeless and Gathering Friends. Or contact Mills through the Hearts for the Homeless website, heartsforthehomelessspfdmo.com. Search “Gathering Friends” on Facebook to connect with this group.